BJJ Academy Dreams: Student Growth and Retention
Welcome to the fifth installment of BJJ Academy Dreams, where I give you valuable insight into what it takes to start and run a successful academy of your own.
For many of you – whether you’ve been training one year or 15 years – you’ve probably already dreamed of potentially making your passion – Brazilian jiu-jitsu – your career. These days, there are many avenues to do so: coaching, competing, starting a jiu-jitsu brand, working in the event industry, or… running an academy. This last has been, and still is, the number one goal for most of the jiu-jitsu “lifers.”
But just as with any business, there are many challenges in 1) making your academy survive those first tumultuous years, then 2) making it a successful and indispensable part of your community.
For more than 16 years, I’ve trained at and visited hundreds of different academies, all over the world. I’ve taken note about what works and what doesn’t. And I’ve decided to share that knowledge in this multi-part series called “BJJ Academy Dreams” to help you and your academy thrive… so you can share your passion for jiu-jitsu to others.
In this episode, we'll be covering how to address strategies for growing your student body, as well as retaining your students and building the jiu-jitsu community of your dreams.